We are a WHICH? Trusted Trader

Which? are known for testing household products, including washing machines and digital cameras. But that’s not all they do. Making positive change on important consumer issues is also a key part of their work.¬†Which? exists to make individuals as powerful as the organisations they deal with in their daily lives and we seek to achieve this in a number of ways: our advice helps them make informed decisions; our campaigns make people’s lives fairer, simpler and safer; and our services and products put consumers’ needs first to bring them better value.

Customers are at the heart of Which… just like at Supercraft

As a not for profit charitable organisation, all the money made from our commercial operations is used to support the activities of the Which? Group.

Tackling everything from banking reform to energy tariff complexity, our commitment to providing unbiased advice to consumers is still at the heart of everything we do, including initiatives such as our Best Buy icon and the Which? Awards.

Which Assessment for Trusted Traders

Which have been rigorously testing products and services for over 50 years – now they are doing the same for traders. Just like the Which? Best Buy award, our Which? Trusted trader icon highlights the best traders out there.

Which? Trusted Traders is an endorsement scheme that recognises reputable traders who successfully pass our rigorous assessment process. Not just anyone can become endorsed.